- Most commonly radio adverts are 30 seconds long, though some stations offer a 60 second slot
- They contain a voiceover
- often include a music bed
- Contain infomation about how the company can be reached or watched if a television programme
- If for a television programme they contain clips of the programme
- If for a television programme they pose questions that will be answered in the show
Thursday 5 January 2012
Codes and Conventions of a Radio Advert
Common codes and conventions of radio adverts include-
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